Hi,
Good news! Another, and this time last component of Ultimate Forms is now available for Office 365. LOB Item Link column allows you to look up information stored in external data sources, such as databases or web services. It's quite similar to lookup column, except that the data does not come from SharePoint. For example, you can look up a unit price for your purchase order from an external database or even a web service, saving you the trouble of having that info synced into your SharePoint lists. It can also serve as a replacement for BCS column, considering that it's so much easier to set up than BCS.
If you already have Ultimate Forms installed, there is nothing you need to install or upgrade, the new column type will simply appear under Columns section of the main screen and will be ready to use straight away. Don't have Ultimate Forms yet? Get a 30-day trial now!